Graphic Recording for Healthcare
Planning, public engagement, and deep listening to help the healthcare system adapt to the needs of patients – and help patients understand their care.
Graphic recording is a powerful tool for the healthcare industry, but it’s only effective when the artist has a systems perspective, understands medical terminology, and cares deeply about physician and patient experiences.
Healthcare is our focus at More Belief. We collaborate closely with healthcare organizations at every level that are interested in truly understanding the implications and impacts of their choices – from marketing, to launching a new care initiative, to re-thinking a complex organizational system or process. We are fluent in the language and culture of healthcare, and have developed a visual practice specific to the industry.
Graphic recording brings levity and comradery to a room while communicating complex ideas simply, tangibly, and with visual hooks people remember. This is never more effective than when it comes to educating caregivers about how to care for patients, or educating patients about their own illnesses.
Graphic recording creates a safe space. It’s colorful, joyful, and welcoming. It shows people you’re listening. It shows them you care. It’s a tool for improving the doctor/patient relationship and for building more empathy and compassion into a healthcare practice.
Healthcare organizations are community hubs. The more in touch they can be with the needs that surround them, the better they can coordinate care for local populations. For example, in Minnesota, we have large populations of Somali and Hmong people who often have healthcare needs or concerns that are particular to their cultural backgrounds and personal histories. Visual communicating can help bridge language and culture gaps, to make listening and educating easier and more engaging. Regular recorded listening sessions with focus groups of community participants can help healthcare organizations tailor care, shift resources, schedule, and make other often small adjustments that can have an outsize impact.
Visual mapping can help identify gaps in a patient’s care journey. This is a powerful process that helps healthcare organizations identify problems proactively. It can also help people in every part of the care puzzle coordinate their efforts: family physicians, counsellors, intake admins, case workers, pharmacists, etc.
It is a constant struggle for physicians to stay up-to-date on the latest research in their fields. We help bridge the gap between research scientists and practicing doctors – educating on new science with implications for day-to-day care. Graphic recording can distill must-know information, delivered with a flair that makes the data stick. This is critical when it comes to knowledge that could make a positive difference for patient outcomes.
It goes without saying that coordinating care is complex. But it’s also ever-changing: a moving, flexing entity that responds to policy and patient needs, physician feedback, institutional pressures, and so much more. The maddening complexity of competing priorities sometimes results in processes or systems with inefficiencies or gaps that threaten the integrity or reputation of the whole. Administrators, physicians and others involved in developing and maintaining processes and systems can benefit immensely from visual thinking. We know how to map systems, weigh voices evenly, and clearly organize complex information. We have been in many a room of brilliant healthcare systems thinkers and strategists and we’ve got a collection of visual tools to help you do this work with a clarity of purpose and focus that brings it all together.
Graphic recording is a tool for better understanding, engagement, and retention for patients and their doctors, admins, pharmacists, drug manufacturers, and others within the healthcare industry. But it can also project outward, bringing that understanding, engagement, and retention to the general public. So many health concerns are misunderstood, maligned, or not talked about openly. Graphic recording and its resulting reproducible assets (images for social media, time lapse videos, advertisements, flyers, and more) can be used for outreach and education anywhere images are shared. Since these images are created in conversation, there is an authenticity and emotional accessibility to them that feels more true than most over-produced advertising content. It’s almost like listening to a well-edited live audio recording, in an instant, with your eyes.